Kris Ross
Enterprise Integration Architect specializing in Adobe Workfront Fusion and connected marketing ecosystems.
I design scalable systems that connect marketing, data, and technology.
With over 20 years of experience, I specialize in stepping into complex environments,
deeply understanding processes and data flows, and building enterprise-grade
integrations that improve visibility, automation, and compliance.
Selected Impact
- Achieved 100% adoption of Workfront across a 300-person marketing organization.
- Architected advanced Workfront Fusion integrations connecting Salesforce, compliance systems, and marketing automation platforms.
- Eliminated executive escalations by building SLA transparency dashboards using proof-level automation.
- Standardized 850 compliance-sensitive fund documents, eliminating multi-year update gaps.
- Automated fund performance uploads saving 80+ hours per month.
Professional Experience
Architect, Marketing Technology & Systems
Empower | 2019–Present
- Value Stream Owner supporting 300 marketers, 1,500+ enterprise users, and 17,000 annual projects.
- Design and implement complex Workfront Fusion integrations with Salesforce and compliance platforms.
- Present architecture to Enterprise Review Board and coordinate vendor security reviews.
- Partnered with LeapPoint during enterprise Workfront implementation.
Manager, Marketing Systems
Empower | 2016–2019
- Led marketing systems team including Workfront administrators and DAM governance.
- Owned hiring, performance management, and system strategy.
Data Governance & Automation Leadership
Empower | 2004–2016
- Governed data for 2,000+ investments across 400 retirement plans.
- Built DB2-connected reporting systems and automated performance processes.
- Ensured FINRA-aligned disclosures and regulatory compliance.
Education
Bachelor of Arts in Psychology
Washburn University
Programming Certification
Bryan Technical College
Download Resume
LinkedIn: www.linkedin.com/in/kristine-ross-marketingtech
Email: krisross@krisross.com